For years, SEO meant ranking on Google. That's no longer the whole game. Your customers now ask AI tools for recommendations, and those tools decide which brands to put in front of them.

If your brand isn't showing up in those answers, you're invisible at the exact moment someone's ready to buy. And here's the problem: most SEO agencies still optimise for the old search world only. They'll get you ranking on Google and stop there. We optimise for both, the search engines you know, and the AI tools your customers are quietly switching to.

Think about how you search now. You don't scroll three pages of blue links anymore. You ask a question and get an answer. So do your customers. They're asking ChatGPT which product to buy, Perplexity which company to trust, and Google's own AI for a shortlist before they ever click.

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Get found on Google and AI search

We work across every place your customers look for what you sell, not just one.

Rank on Google. The fundamentals (done properly) technical SEO, content and authority that earn real positions for the terms your buyers actually search. No shortcuts, no tricks that stop working next month.

Show up in AI answers. We build the signals ChatGPT, Perplexity and Gemini look for, so your brand gets recommended when someone asks. This is GEO and AEO (Generative and Answer Engine Optimisation) and it's the new front line of search. Most of your competitors aren't doing it yet. That's the opportunity.

Prove it. You'll never have to guess whether it's working. Live dashboards track both your Google rankings and how often AI tools mention you, side by side, so you can see exactly where you're winning and where there's more to do.

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Search has no borders. Neither do we.

Every search system (Google, ChatGPT, Perplexity) rewards the same thing: the most trustworthy, relevant answer. That doesn't change at a border. The brands that win in the US aren't always the biggest or the oldest. They're the best-represented ones, the brands that show up consistently, in the right places, in a way both people and AI tools trust.

That's what we build. We bring over a decade of technical search expertise and original research into how AI tools choose what to recommend, and we apply it to your market: the US competitors you're up against, the way US customers phrase their searches, and the platforms they rely on to decide who to buy from.

Being UK-based isn't a limitation, it's how modern search works. The best search teams already work remotely, across time zones, focused on results rather than postcodes. What matters is whether your brand gets found. We make sure it does.

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Getting found in the US isn't the same as getting found in the UK, even when the language is. The US is bigger, more competitive, and far more local. A search for the same product returns different results in New York than it does in Texas, because Google and AI tools both factor in where the searcher is and who's trusted in that area.

That means a single national strategy usually isn't enough. To win in the US you need three things working together: solid national foundations so you're credible everywhere, local signals so you show up in the states and cities that matter to you, and AI-search visibility so you're recommended no matter which tool your customer uses. Most agencies do one of these. We build all three.

We also start by understanding the ground you're actually fighting on, your real US competitors (often different from who you'd expect), the way Americans phrase searches, and the platforms your specific customers lean on. Then we build from there.

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Localisation: showing up state by state, city by city

A huge share of US searches are local, "near me", "in [city]", or simply searches where Google quietly assumes local intent. If you sell in specific states or cities, or you've got physical locations, this is where a lot of the opportunity sits, and where most overseas brands get it wrong.

Here's what US localisation actually involves:

Google Business Profile. For any brand with a US presence, this is the single most powerful local tool there is, and one of the most searched terms in the country. We make sure yours is set up properly, fully optimised, and working to put you in the local map results and AI answers.

State and city targeting. Rather than one generic page, brands that win locally have content built around the specific states and cities they serve, with the right local signals behind it. We plan this properly, no thin, spammy "city pages", just genuinely useful content that ranks.

Local trust signals. Reviews, local citations and consistent business information across the web. These tell both Google and AI tools that you're a real, trusted option in that area, which is exactly what gets you recommended.

Multi-location strategy. If you operate across several US states or cities, we build a structure that lets each location rank in its own right without competing against itself.

Whether you're targeting one state or the whole country, we shape the strategy around where your customers actually are, not a one-size-fits-all approach that ranks nowhere in particular.

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Built on evidence, not guesswork

We don't rely on hunches about how AI search works. We ran our own research into how AI platforms actually decide which brands to recommend, testing real buying questions across Claude, ChatGPT and Perplexity, then scoring and analysing every answer. It shows exactly why some brands get surfaced again and again, and why others get ignored no matter how good their product is.

That research shapes everything we do for you. Instead of guessing what the AI tools want, we know, and we build for it.

• 12+ years of technical SEO experience
• Original research into how LLMs choose what to recommend
• Tracking Google rankings and AI citations side by side
• A method built for how search works now, not five years ago

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