Privacy Policy

Your Privacy Matters

We're Discovrd, and we're committed to protecting your privacy. This policy explains what information we collect, why we collect it, and what we do with it. We'll always be transparent and give you control over your data.

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Who We Are

Discovrd helps brands get found online through organic search strategies. We're based in Leeds, England.

Data Controller:

• Business name: Discovrd
• Location: Leeds, England, United Kingdom
• Email: info@discovrd.com
• Website: www.discovrd.com

If you have any questions about how we handle your data, please get in touch.

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What Information We Collect

Information You Give Us Directly

When you contact us:

• Your name
• Email address
• Phone number (if you provide it)
• Company name
• Any details you share in your message

When you become a client:

• Billing information
• Company details
• Website access credentials (when needed for our work)
• Analytics and platform access

When you sign up for updates:

• Your name
• Email address
• Communication preferences

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Information We Collect Automatically

When you visit our website:

• Your IP address
• Browser type and version
• Pages you visit
• How long you spend on our site
• Where you came from (referring website)
• Device information

We collect this using cookies and similar technologies (more on that below).

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Information from Other Sources

If you're a client, we might collect information from:

• Your website analytics platforms (Google Analytics, etc.)
• Search Console data
• Social media platforms you've given us access to
• Other marketing tools you use

We only access this data with your explicit permission.

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Why We Collect Your Information (Legal Basis)

Under GDPR, we need a legal reason to process your data. Here's what applies:

Legitimate Interests

We use your data to:

• Respond to your enquiries
• Improve our website and services
• Understand how people use our site
• Prevent fraud and keep our systems secure

Contractual Necessity

If you're a client, we need your data to:

• Deliver our services
• Send you reports and updates about your project
• Process payments

Legal Obligations

We may need to keep certain records for:

• Tax purposes
• Accounting requirements
• Legal compliance

Consent

For some things, we'll ask for your permission:

• Sending marketing emails
• Using non-essential cookies
• Case studies featuring your brand

You can withdraw consent at any time.

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How We Use Your Information

To Provide Our Services

• Responding to enquiries
• Delivering the work you've paid for
• Sending project updates and reports
• Managing our client relationships

To Communicate With You

• Answering your questions
• Sending service-related notifications
• Providing customer support
• Sharing relevant industry updates (if you've opted in)

To Improve Our Business

• Understanding how people use our website
• Developing new services
• Improving our existing offerings
• Training our team

For Legal and Security Reasons

• Complying with legal obligations
• Protecting against fraud
• Enforcing our terms and conditions
• Defending legal claims

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Cookies and Tracking

What Are Cookies?

Cookies are small text files stored on your device when you visit websites. They help websites work properly and provide information to website owners.

Cookies We Use

Essential Cookies These are necessary for our website to function. They remember your session and keep the site secure. You can't opt out of these.

Analytics Cookies We use tools like Google Analytics to understand how visitors use our site. This helps us improve the experience. These cookies collect anonymous data about:

• Pages visited
• Time spent on site
• How you got to our site
• General location (country/city level)

Marketing Cookies If you've agreed, we use these to:

• Show you relevant content
• Remember your preferences
• Understand which marketing works

Managing Cookies

You can control cookies through your browser settings. Most browsers let you:

• Block all cookies
• Block third-party cookies
• Delete cookies after each session
• Get notified when sites want to set cookies

Please note that blocking essential cookies may affect how our website works.

When you first visit our site, we'll ask for your cookie preferences.

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Who We Share Your Data With

We never sell your personal information. We only share it with trusted partners who help us run our business:

Service Providers

• Hosting companies – to keep our website running
• Email services – to send communications
• Analytics tools – to understand site usage
• Payment processors – to handle billing (if applicable)
• Project management tools – to organise our work

These providers only access data necessary for their specific function and are bound by confidentiality agreements.

Legal Requirements

We may share data if required by law, court order, or to:

• Comply with legal processes
• Protect our rights or property
• Prevent fraud or security issues
• Protect public safety

With Your Permission

We'll ask before sharing your data in any other circumstances, such as:

• Including your brand in a case study
• Providing references to potential clients
• Sharing testimonials on our website

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International Data Transfers

Our service providers may be located outside the UK or European Economic Area. When this happens, we ensure your data is protected through:

• Standard Contractual Clauses approved by the European Commission
• Adequacy decisions (for countries with equivalent protection)
• Other appropriate safeguards

How Long We Keep Your Data

We only keep your information as long as necessary:

Enquiries: 2 years after your last contact (in case you return) Client data: 6 years after your last project (for accounting and legal reasons) Marketing contacts: Until you unsubscribe or 3 years of inactivity Website analytics: 26 months (Google Analytics default)

After these periods, we securely delete or anonymise your data.

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Your Rights Under GDPR

You have important rights over your personal data:

Right to Access

You can ask what data we hold about you. We'll provide a copy free of charge.

Right to Correction

If your information is wrong or incomplete, let us know and we'll fix it.

Right to Erasure ("Right to be Forgotten")

You can ask us to delete your data in certain circumstances.

Right to Restrict Processing

You can ask us to limit how we use your data while you challenge its accuracy or legality.

Right to Data Portability

You can request your data in a common format to transfer to another provider.

Right to Object

You can object to processing based on legitimate interests or for marketing purposes.

Right to Withdraw Consent

If we're processing data based on consent, you can withdraw it at any time.

Rights Related to Automated Decision-Making

We don't use automated systems to make decisions about you, but if we did, you'd have the right to challenge them.

How to Exercise Your Rights

Email us at [your email address] with your request. We'll respond within one month and won't charge you (unless your request is clearly excessive).

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Marketing Communications

Opting In

We'll only send marketing emails if you've agreed to receive them.

Unsubscribing

Every marketing email includes an unsubscribe link. Click it and you'll stop receiving marketing from us immediately. You'll still receive essential service emails if you're a client.

Children's Privacy

Our services aren't directed at children under 16. We don't knowingly collect data from children. If you believe we've collected data from a child, please contact us immediately.

Security

We take security seriously and implement appropriate measures including:

• Encryption for sensitive data
• Regular security updates
• Access controls and authentication
• Staff training on data protection
• Regular backups

However, no internet transmission is completely secure. While we do our best to protect your data, we can't guarantee absolute security.

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Changes to This Policy

We may update this privacy policy occasionally to reflect:

• Changes in the law
• New services we offer
• Feedback from users
• Best practice recommendations

We'll post updates here with a new date. Significant changes will be communicated to active clients by email.

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Your Right to Complain

We hope you're satisfied with how we handle your data, but if you're not, you have the right to complain to:

Information Commissioner's Office (ICO)

• Website: www.ico.org.uk
• Phone: 0303 123 1113
• Address: Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF

Please contact us first though, so we can try to resolve your concerns.

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Third-Party Links

Our website may link to other sites. This privacy policy only covers our website. When you click on other sites, read their privacy policies to understand how they handle your data.

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Data Breaches

If we discover a data breach that affects your personal information, we'll:

• Notify you within 72 hours (where required by law)
• Report it to the ICO
• Take steps to mitigate any harm
• Investigate and prevent future incidents

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Questions or Concerns?

If anything in this policy isn't clear, or you have questions about your data, please get in touch:

Email: info@discovrd.com Website: www.discovrd.com

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