
We look at the full journey of how people land on your site and why they stay.
This comprehensive analysis examines every discovery touchpoint – from AI-generated responses and LLM citations to traditional search, social platforms, and community forums like Reddit.
People don't find you the way they used to. Some still type into Google. Plenty now ask ChatGPT, Perplexity or Google's AI Overviews instead. Others land on you through Reddit threads, reviews or a recommendation buried in a chat with an AI tool. Our Growth Strategy & Discovery work maps all of it. We look at the full journey, how people actually find you today, why they stay, and where you're invisible when it matters most. You come away knowing exactly where you stand and what to do next.
What we look at
We run a full discovery audit across every place people might find you, not just search engines.
Where you sit in AI search. We test how ChatGPT, Perplexity, Google AI Overviews and other tools describe you, whether they recommend you, and what they say when someone asks about your category. This is the part most agencies still aren't doing.
How you perform in traditional search. We check your organic search visibility, what you rank for, what you should rank for, and where you're losing ground to competitors.
Your technical foundations. A proper SEO audit and website audit, the behind-the-scenes stuff that decides whether search engines and AI tools can read you properly in the first place.
The signals AI actually trusts. Reviews, mentions, third-party content, community discussion. Our research shows these matter far more to AI than anything you say about yourself on your own website.
Why people stay (or leave). We look at real behaviour once people land, what holds attention and what sends them straight back to the search results.