SEO and AI search built around your sector
Every industry has its own customers, competitors and way of searching
We don't do one-size-fits-all, we build your strategy around how people actually search in your sector.
Your sector doesn't search like any other
A holiday-maker comparing trips searches nothing like a finance director choosing software, or a patient looking for a clinic. The questions are different, the competitors are different, and what makes a brand look trustworthy is different too. That's true on Google, and it's even more true on AI tools like ChatGPT and Perplexity, which weigh up your whole sector before deciding who to recommend.
So a generic SEO approach (the same playbook bolted onto every client) tends to fall flat. It misses the specific terms your buyers use, the specific signals that build trust in your industry, and the specific moments where a customer decides who to go with.
We work differently. We start with how discovery actually happens in your sector, then build a strategy around it, so you show up at the right moments, in the right places, for the people who matter.
Ecommerce
Online retail is brutally competitive and increasingly fought on AI search, where shoppers ask for product recommendations directly. We help your products and brand get found and recommended, not buried.
Retail
Bricks-and-mortar and omnichannel retail live and die on being found at the right moment, locally, online and in AI answers. We connect all three so customers choose you.
SaaS
Long buying cycles, technical buyers, and decisions increasingly shaped by AI research. We build the visibility and authority that get you shortlisted, on Google and in AI answers.
B2B
Smaller audiences, higher values, and buyers who research hard before they ever make contact. We make sure you're the name they keep finding and trusting throughout that process.
Finance
A sector where trust is everything and search engines and AI tools are cautious about who they surface. We build the credibility signals that earn you visibility in a high-scrutiny space.
Travel
Customers research obsessively and compare endlessly, often starting with an AI tool now. We help you get discovered and recommended at every stage of that journey.
Legal
High-value, high-competition, and very local. We help law firms get found by the right clients on Google and in AI answers, in the areas they serve.
Healthcare
Accuracy and trust matter more here than almost anywhere, and AI tools are especially careful. We help you become a source they're confident recommending.
Fitness & Wellness
A crowded, fast-moving market where customers increasingly ask AI which brands, products and services to trust. We make sure you're the one that gets named.
The same foundations, tuned to your industry
Whatever your sector, the principles that win in search don't change: authority, relevance and a genuinely good answer. What changes is how those play out in your specific market, the language your buyers use, the competitors you're up against, and the sources your industry trusts.
We bring over a decade of technical search expertise and original research into how AI tools choose what to recommend, then tune it to your sector. You get a strategy that's grounded in proven fundamentals but shaped entirely around your world.
Built on evidence, not guesswork
We ran our own research into how AI platforms decide which brands to recommend, testing real buying questions across Claude, ChatGPT and Perplexity. It revealed exactly why some brands get surfaced again and again in their category while others get ignored, insight we apply directly to your sector.
- 12+ years of technical SEO experience
- Original research into how LLMs choose what to recommend
- Sector-specific strategy, not a generic playbook
- Tracking Google rankings and AI citations side by side
FAQ
Do you specialise in specific industries?
Yes. We tailor our approach to your sector, because every industry searches differently and builds trust differently. We work across ecommerce, retail, SaaS, B2B, finance, travel, legal, healthcare and fitness & wellness.
Why does my sector need a different SEO approach?
Because your customers, competitors and the way people search all change from one industry to the next. The terms buyers use, and the signals that make a brand look trustworthy, are sector-specific, especially in AI search, where tools assess your whole category before recommending anyone.
I don't see my exact sector listed, can you still help?
Almost certainly. The principles behind getting found on Google and AI search apply across industries, get in touch and we'll talk through yours.
Do you handle AI search for every sector?
Yes. Customers in every industry are switching to ChatGPT, Perplexity and Gemini. Whatever your sector, we make sure your brand gets recommended in those answers, not just ranked on Google.
Let’s start with your Discovery Audit
It’s the clearest way to see where you are, how you’re performing, and what to do next.
Email: info@discovrd.com
or use the contact form, we’ll get back to you personally within 24 hours